It seems like the ‘Humans’ are taking over the South African creative industry. This is not another lesson on human history, Human is actually a surname. I read a lot of design magazines and I occasionally enter a few design competitions. Last year I entered a Vida e Cafe design competition on the popular Between 10 and 5 website, a site about the South African creative industry. Like the good sportsman that I am I checked out who I was competing against. As I was doing that, I saw an impressive piece, an illustration of a man walking through the forest with an axe in his hand, by a guy called Gerhard Human. I and the other people who entered the competition really thought that he was going to win, unfortunately he didn’t. It was won by Francois Conradi, another good illustrator. 2nd and 3rd place went to the guys from Am I Collective.
Then later I checked out the latest Computer Arts Issue, the best-selling digital arts magazine in the world. Guess what I saw? Yes, Gerhard Human’s work again. They did a full-page showcase of his different illustrations. It seems like he is not only getting recognition from South Africa but the rest of the world is also taking notice of his work. Another Human who is making waves in the South African Industry is Andrew Human, the former CEO of the Loeries. I think under his leadership the Loeries have grown to be more than just South African advertising awards but to being the biggest awards in the South African creative industry. He is now the Editor of Curious, a new top quality magazine focusing on the South African creative industry. Judging by the aesthetics of the magazine, the cover was designed by illustrator Jade Klara, I think it’s safe to say the magazine is here to stay. Man, these guys make me wish I was also ‘Human’.